DQ opened a new store in Gardner, Kansas on October 28. I was there to document the moment of opening. This job was shot on location on a Saturday morning, edited that afternoon and delivered in finished form, ready for social media posting just after 6 p.m.
The hundred or more first customers waiting outside on this chilly morning were anxious for the doors to open. It was a hectic environment to shoot in. DQ had a lot of extra staff working that morning to handle the first few hours, but no one had time to pause and set up a video shot. Once the doors opened, I couldn't stop anywhere for more than a few seconds before I felt I was in somebody's way, holding up the delivery of an Oreo Blizzard or something.
The first 100 customers who bought an ice cream cake also got a coupon for one free burger a week for a year. They sold a lot of cakes in that first couple of hours!